In my previous article, titled ‘From Banks to Financial Supermarkets’, I have mentioned about the strategies banks are following these days and projecting themselves as financial supermarkets- one stop shop for all financial needs; be it opening of CASA, home loan, personal loan, credit card, bank assurance, or mutual funds.
There is one more way of looking at the term “Financial Supermarket”. The word Supermarket signifies multiple products from multiple brands made available under a single roof. Now let’s see how the concept of Supermarket translates to Financial Services. A Financial Supermarket means all financial products from different vendors made available under the same roof. Today’s customer is very aware and makes his financial decisions after evaluating several options. He may want a credit card from one bank and an insurance solution from another. In such a case to get a complete control of a customer’s portfolio or to create a loyal customer base, a bank can tie up with other Financial Services vendors and earn huge commissions. For e.g. XYZ, a leading bank in India, that offers all banking products ties up with ABC Insurance Company and adds ABC’s products also in its portfolio. Following a similar approach, a bank can tie up with several financial services vendors. This will not only add variety to the banks portfolio but also result in increased revenues.
However, to adopt this concept of Financial Supermarkets, banks need to have a very strong back office, or a ‘Process Factory’- BPM platform above Core, which can take the entire processing load from the front office staff, thus giving them an opportunity to concentrate on sales and customer service.
Bio: Neeraj Koli is part of the Global Business Development team at Newgen, and is responsible for the APAC Banking market.
Last night I participated in a webinar titled “Banking Transformation Needs Smart Automation”. The webinar highlighted BPM and ECM as catalysts for financial services transformation and how business benefits could be accrued from their implementation. The speakers included Derek Miers, Principal Analyst of Forrester Research and Mridul Sharma, Senior Vice President, Solution Delivery Team, IndusInd Bank and Ritesh Verma, Head, CoE Banking Practice.
Mr. Derek Miers talked about “Driving Transformation in Financial Services.” He began by stating that most organizations today are in the midst of one of the most disruptive shifts in economic history. The shift has been from producers and those who hold capital to consumers. Consumers he said had a plethora of choices today and even more so in the finance and banking industry. He went on discuss the gradual transition from the way banking services were delivered on paper to the 360 degree approach that is followed today. He stressed on the fact that since customers had so many choices, the greatest differentiator was how customer experience was delivered to customers. If customers were dissatisfied, they would invariably jump ship. To keep in tune with customer needs, organizations had to evolve and transform themselves. Mr. Miers spoke about how processes were at the center of this transformation from Traditional Line Management to Processes and Services Management. He argued that this did not warrant a Band-aid approach where specific systems or parts of the organization were changed but more like a “Wellness Program” which brings overall vitality, rejuvenation and business transformation. He felt that customer centricity should become the default behavior of the organization and especially its front line.
This approach reminded me of the term “Big Process” that I read in an article by Connie Moore titled “Embrace Big Process Thinking” where she said, “Big Process is when senior-most business and technology leaders embrace business process change by shifting the organization’s focus from isolated BPM and process improvement projects to a sustainable, enterprise-wide business process transformation program that is then supported and driven by top executives.” I think this aligns perfectly with what Derek was trying to explain.
Derek went on to elaborate on how organizations should build their transformation plan by focusing on outcomes and working backwards to the processes it needs to deliver that outcome. He concluded by highlighting that organizations should look at this as an opportunity to shine and take the lead rather than waiting for change to happen.
Mridul Sharma then took the speaker’s role and discussed how Newgen’s BPM solution helped the bank to improve processes, reduce turn-around-times, foster transparency and lay the foundation for a paperless and green office.
Ritesh Verma concluded the presentation session by discussing Newgen’s capabilities in BPM and ECM and stressing on how Newgen is in the business of transforming banks. He went on to point out how Newgen has become a key enabler for fast growing banks. He also enumerated the company’s achievements in the BFS industry and its pedigree of 850+ installations across 45 countries. He concluded by showcasing the number of clients Newgen has worked with and how it has helped 119 banks across the globe to achieve their business goals.
The webinar was wrapped up by a Question and Answer round where participants interacted with the key speakers.
Name: Imroz Adeeb
Bio: Imroz is Associate Manager - Corporate Communications at Newgen Software.
A study (Source: Prentice Hall, Leading on the Edge of Chaos, by Emmett C. Murphy and Mark A. Murphy) suggests that a 2 percent increase in customer retention has the same effect on profits as cutting costs by 10 percent.
Recently banks in the Asia Pacific (APAC) have been on a spree to accelerate branch automation and enhance customer experience. The trend suggests that in APAC the countries with high economic growth prospects, like China, India and to some extent Indonesia are leading the IT implementation race in the Banking industry. The pace at which APAC banks are implementing modern IT systems indicates that they have realized the importance of customer experience to ensure continuation of the most important customer relationships.
To enhance customer experience, banks today need a robust and scalable Customer Communication Management system that ensures superior customer service through consolidated information, single statement template for multiple distribution channels, easy change management by incorporating version control mechanism and conformance to regulatory compliance.
With increasing competition in the banking industry, there is a strong push towards capturing customer interest by dynamically including highly customized and personalized marketing messages in statements. This would reduce the time to market considerably and facilitate up-selling and cross-selling by targeting the right offer to the right customer on the basis of analysis of transactions.
Swati Pandey19th Feb 14 Posted a comment on Facilitating Financial Inclusion through Digital Transformation
Well written and informative.The article clearly depicts the writers thoughtand knowledge in the domain.All the best!! Looking forward for more ...
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